Beauty & Personal Care

Get glowing with e.l.f. Cosmetics Luminous Putty Blush, now available in six new shades with a shimmery finish! Lightweight yet buildable, this uni...

Get glowing with e.l.f. Cosmetics Luminous Putty Blush, now available in six new shades with a shimmery finish! Lightweight yet buildable, this uni...

e.l.f. Cosmetics Luminous Putty Bronzer gives your complexion a glowing, sun-kissed finish. This unique creamy putty-to-powder bronzer blends and b...

This primer fills in fine lines and refines your complexion. Apply and let dry to enjoy makeup that blends smoothly and lasts all day. Ideal for cr...

Creates a smooth base to prep skin for makeup applicationFills in fine lines and refines skin complexionSilky texture has a natural matte finishCom...

One stick, all the versatility. e.l.f. Cosmetics’ Monochromatic Multi-Stick is a cream-to-powder makeup stick that works overtime as an eyeshadow, ...

One stick, all the versatility. e.l.f. Cosmetics’ Monochromatic Multi-Stick is a cream-to-powder makeup stick that works overtime as an eyeshadow, ...

Serve up your best O face with bold, satiny color in one single swipe. e.l.f. Cosmetics’ O Face Satin Lipstick creamy, long-lasting lipstick is inf...

Serve up your best O face with bold, satiny color in one single swipe. e.l.f. Cosmetics’ O Face Satin Lipstick creamy, long-lasting lipstick is inf...

The shimmering black e.l.f. Pore Clearing Glitter Peel Off Mask strips away dirt and oil to reduce the appearance of enlarged pores and reveal soft...

e.l.f. Poreless Face Primer, LargeThis Poreless Face Primer helps fill in enlarged pores, fine lines, and wrinkles to transform your face into a fl...

This skin perfecting e.l.f. Poreless Putty Primer is infused with Squalane to help grip makeup for all-day wear and help protect skin from moisture...

e.l.f. Cosmetics Pout Clout Lip Plumping Pen is a 3-in-1 lip plumper, gloss and balm that drenches lips in a sheer wash of color and shine while pl...

This beautiful blush palette holds 4 gorgeous shades to mix and match throughout the year for a custom blended color. Great for contouring, shading...

Shake up the way you set makeup! Get major makeup grip plus a dewy finish with e.l.f. Cosmetics Powder Grip Dewy Setting Spray. Featuring a water-b...

The future of your skin is looking bright. e.l.f. Cosmetics? Power Grip Primer + 4% Niacinamide Mini gives you a glowing, even complexion while gri...

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + Niacinamide gives you a glowing, even complexion while gripping yo...

elf Stay All Day Blue Light Setting MistPower Grip Primer is #1 Primer in America.*Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Gri...

ELF POWER GRIP PRIMER MINIHyaluronic Acid: Retains moisture for a plump complexion, promoting hydration and healthy-looking skin.Suitable for All S...

Power Grip Primer is #1 Primer in America.*Your makeup? It’s not going anywhere. e.l.f. Cosmetics Power Grip Face Primer grabs hold of your makeup ...

This long-wear, matte blush is infused with lock on primer powder to ensure a full day of perfectly placed blush. This blush is easy to blend, perf...

This e.l.f. long-wear, matte bronzer is infused with lock on primer powder to ensure a full day of bronzed, sun-kissed glow. This bronzer is smooth...

Allure Best of Beauty Award Winner!Talk about a major glow up—e.l.f. Cosmetics Primer-Infused Matte Blush features sleek new packaging and 4 new sh...

Get glowing with the 2-in-1 e.l.f. Cosmetics Primer-Infused Matte Bronzer, which features sleek new packaging and 4 new shades! This long-lasting, ...

e.l.f. Pure Skin Moisturizer

elf Putty Blush CaribbeanA velvety, lightweight putty blush to enhance your cheeksHighly pigmented, creamy formula melts into skin for a natural gl...

Give your under eyes a pick-me-up with e.l.f. Cosmetics’ Putty Color-Correcting Eye Brightener. This medium-coverage, under-eye brightening color-c...

The ultimate primer set! The e.l.f. Putty Primer Trio will have your skin looking flawless with or without makeup! Customize your look by choosing ...

ELF BB ACNE CALMING WATER CREAM

ELF BB ACNE CLARIFYING CLEANSER

ELF BB TRIPLE-ACID SERUM

Meet e.l.f. SKIN’s hottest drops. This bronze-in-a-bottle tinted serum gives you a warm, back-from-vacay glow while moisturizing and nourishing ski...

Awaken your skin with a delicate and hydrating spritz of e.l.f. SKIN's Holy Hydration! Coconut Mist. This revitalizing facial mist nourishes, calms...

Get glowing, healthy looking skin with this lightweight, fresh scented moisturizer. Infused with Purified Water and skin nourishing Jojoba, Aloe, V...

e.l.f. Holy Hydration! Face Cream Broad Spectrum SPF 30 SunscreenIngredient-driven moisturizerReplenishes lost moisture for supple skinOffers Broad...

The e.l.f. holy grail face cream, now fragrance free!All skin needs moisture, and the e.l.f. Holy Hydration! Face Cream Fragrance Free is a silky-s...

Voted Best Face Moisturizer of 2020 by Healthline.com!New name, same holy grail formula! Previously Hello Hydration! Face Cream.e.l.f. Holy Hydrati...

Want *all* the moisture without the heaviness of a rich face cream? e.l.f. SKIN Holy Hydration! Gel-Yeah Moisturizer is a thirst-quenching, hydrati...

e.l.f. Holy Hydration! Hydro-Gel MoisturizerElf Holy Hyd Gel Mst

Say goodbye to dull skin! The gentle e.l.f. Keep Your Balance Toner removes impurities and refreshes the skin with Hyaluronic Acid, Witch Hazel and...

Slather your lips with intense moisture and reveal a softer, smoother pout. e.l.f. SKIN’s Holy Hydration! Lip Mask is a hydrating leave-on lip mask...

Watch your makeup melt away with e.l.f. Holy Hydration! Makeup Melting Cleansing Balm! It’s solid balm form melts into a luxurious oil and turns in...

ELF HOLY HYDRATION! TRIPLE BOUNCE SERUMGel serum gives you a hydrated, plump, smooth, and bouncy complexionSupercharged with 1.7% hyaluronic acid i...

It Hydrates the eye area and minimizes dark circles with the rich formula of the e.l.f. Illuminating eye cream. It nourishes and deeply hydrates th...

Help protect your skin and set your makeup with e.l.f. SKIN’s Suntouchable All Set For Sun SPF 45. This overachieving clear SPF setting spray has a...

The clear choice in sunscreen is e.l.f. SKIN’s Suntouchable Invisible SPF 35. This lightweight sunscreen delivers invisible broad-spectrum SPF 35 p...

Prime, protect, and glow. e.l.f. SKIN’s Suntouchable Whoa Glow SPF 30 Mini is a travel-ready lightweight face sunscreen and primer hybrid that deli...

Prime, protect, and glow. e.l.f. SKIN’s Suntouchable Whoa Glow SPF 30 is a lightweight face sunscreen and primer hybrid that delivers broad-spectru...